Privacy Policy
At Acre&Key, we believe buying a home should be based on trust, not uncertainty. That principle extends to how we collect, use, protect, and manage your personal information.
This Privacy Policy explains how Acre&Key ("Acre&Key", "we", "our", or "us") collects, processes, stores, shares, and protects your information when you visit our website, interact with our services, communicate with us, or engage with our advisors.
This Privacy Policy has been drafted to align with internationally accepted privacy principles and is designed to support compliance with applicable privacy regulations, including where relevant:
- General Data Protection Regulation (GDPR)
- UK GDPR
- California Consumer Privacy Act (CCPA/CPRA)
- India's Digital Personal Data Protection Act, 2023 (DPDP Act)
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Australian Privacy Act
- Other applicable privacy laws where our users reside
1. Who We Are
Acre&Key is an independent home buying advisory platform that helps buyers discover, evaluate, negotiate, and purchase residential real estate.
Our services may include:
- Home Buyer Concierge
- Property Advisory
- Builder Evaluation
- Due Diligence
- Property Shortlisting
- Site Visit Coordination
- Price Negotiation Support
- Documentation Assistance
- Market Research
- Digital Content and Educational Resources
2. Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
A. Personal Information
Including but not limited to: Full name, email address, phone number, city, state, country, postal code, preferred locations, budget, property preferences, property ownership goals, and investment objectives.
B. Financial Information
Where voluntarily provided: Purchase budget, loan requirements, financing preferences, preferred banks, and home loan status. We do not collect or store your banking passwords, debit card details, credit card numbers, CVV numbers, UPI PINs, or internet banking credentials. Payments, if any, are processed by authorized third-party payment providers.
C. Property Related Information
You may voluntarily provide: Preferred localities, builder preferences, project interests, property type, BHK preference, occupancy timeline, investment horizon, and existing property ownership.
D. Identity Verification Information
If required during advisory services: Government-issued identification, PAN, passport, Aadhaar (where legally permitted), or driving licence. Such information is collected only where necessary and handled in accordance with applicable law.
E. Communication Information
When you communicate with us, we may collect: Emails, WhatsApp messages, SMS conversations, phone call recordings (where legally permitted), customer support interactions, feedback, survey responses, and customer feedback.
F. Technical Information
When you visit our website, we may automatically collect: IP address, browser type, browser version, device type, operating system, screen resolution, referring URL, exit pages, date and time of visit, session duration, pages viewed, scroll depth, click events, and interaction events.
G. Marketing & Attribution Data
We may collect: Google Click ID (GCLID), Google Analytics Client ID, UTM Parameters, Campaign Source, Campaign Medium, Campaign Name, Campaign ID, Keyword, Ad Group, Facebook Click ID (FBCLID), Landing Page URL, and Referral Source. This helps us understand marketing performance and improve user experience.
3. Cookies and Similar Technologies
We use cookies and similar technologies to remember user preferences, improve website functionality, analyze website traffic, measure campaign performance, personalize user experience, prevent fraud, and maintain security.
Cookies may include: Essential Cookies, Analytics Cookies, Functional Cookies, Advertising Cookies, and Performance Cookies. You may control cookies through your browser settings. Disabling certain cookies may affect website functionality.
4. How We Use Your Information
We process information to respond to enquiries, schedule consultations, deliver Home Buyer Concierge services, recommend properties, conduct due diligence, coordinate site visits, negotiate with developers, improve customer service, personalize content, send requested information, provide newsletters (where consented), improve services, conduct analytics, detect fraud, ensure security, comply with legal obligations, and enforce contractual rights.
5. Legal Basis for Processing (GDPR)
Where applicable, we rely on one or more of the following legal bases: your consent, performance of a contract, compliance with legal obligations, legitimate business interests, protection of vital interests, and public interest where required by law.
6. Marketing Communications
If you subscribe or provide consent, we may send property updates, market insights, buyer guides, investment reports, newsletters, service updates, event invitations, and promotional offers. You may unsubscribe at any time using the unsubscribe link or by contacting us.
7. Third-Party Services
We may use trusted third-party service providers including: CRM platforms, analytics providers, cloud hosting providers, email service providers, marketing automation platforms, customer support software, telephony providers, payment processors, document management providers, and mapping and location services. These providers are contractually obligated to protect your information and process it only on our instructions where applicable.
8. HubSpot
Our website may use HubSpot forms and customer relationship management tools to manage enquiries and provide requested services. Information submitted through our forms may be securely processed through HubSpot's systems in accordance with their privacy practices.
9. Google Services
Our website may use Google Analytics, Google Tag Manager, Google Ads Conversion Tracking, Google Enhanced Conversions, and Google Search Console. These services help us understand website usage and improve our marketing effectiveness.
10. Meta Services
We may use Meta technologies including Meta Pixel, Conversion API, Lead Ads, and Remarketing. These technologies help measure advertising performance and improve customer experiences.
11. Data Sharing
We do not sell your personal information. We may share information only when necessary with service providers, technology partners, legal authorities where required, professional advisors, payment processors, cloud infrastructure providers, marketing partners acting on our behalf, and builders or developers (only where necessary to facilitate services requested by you).
12. International Data Transfers
Your information may be transferred to and processed in countries other than your own. Where required, we implement appropriate safeguards including Standard Contractual Clauses, adequacy decisions, contractual protections, and industry-standard security measures.
13. Data Security
We implement reasonable administrative, technical, and organizational safeguards including SSL/TLS encryption, secure cloud infrastructure, access controls, multi-factor authentication, encryption in transit, regular backups, monitoring and logging, role-based access, and security reviews. No internet transmission or storage system can be guaranteed to be 100% secure.
14. Data Retention
We retain personal information only as long as necessary to provide requested services, meet contractual obligations, comply with legal requirements, resolve disputes, enforce agreements, and improve services. When information is no longer required, it is securely deleted or anonymized where appropriate.
15. Your Privacy Rights
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict your information, object to processing, withdraw consent, portability, lodge complaints with a supervisory authority, or request information regarding automated decision-making. To exercise your rights, contact us using the details below.
16. Children's Privacy
Our services are intended for individuals aged 18 years or older. We do not knowingly collect personal information from children. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.
17. Automated Decision Making
We do not make decisions that produce legal or similarly significant effects solely through automated processing. Any recommendations generated through technology are reviewed as part of our advisory services.
18. Do Not Track
Some browsers provide a "Do Not Track" feature. Because there is no universally accepted standard for responding to these signals, our website may not respond to them consistently.
19. External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of those websites before providing personal information.
20. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. The updated version will be published on this page with a revised "Last Updated" date. Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy where permitted by law.
21. Contact Us
For questions regarding this Privacy Policy or to exercise your privacy rights, please contact:
Acrenkey Realty LLP
Email: [email protected]
If you are contacting us regarding a privacy request, please include sufficient information to verify your identity and describe your request.
22. Region-Specific Privacy Notices
European Economic Area (EEA) and United Kingdom: If you are located in the EEA or the UK, you have rights under the GDPR and UK GDPR, including rights of access, rectification, erasure, restriction, objection, data portability, and the right to lodge a complaint with your local supervisory authority.
California Residents: If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, access, delete, correct, and limit the use of certain personal information. Acre&Key does not sell or share personal information for cross-context behavioral advertising unless expressly disclosed.
India: If you are located in India, your personal data is processed in accordance with the Digital Personal Data Protection Act, 2023. You may request access to, correction of, or erasure of your data and withdraw consent where applicable.
23. Consent
By using the Acre&Key website, submitting forms, contacting us, or using our services, you acknowledge that you have read, understood, and agree to this Privacy Policy to the extent permitted by applicable law.